Lies Damn Lies and Statistics

We are sure you have heard that saying before, but there is a secret behind your web site statistics or don you bother about them.
As the saying goes, statistics can be and often are manipulated to suit the circumstances. So the secret is to establish clearly what you want the stats to tell you - Before you start looking at them.
No matter who your site is hosted with, they will provide stats in some form or another, so become familiar with the terms used. You can also set up Google Analytics easily on your site, and it's FREE.
The key stats you need are 1) How many visits to your site 2) where they are coming from 3) What pages are most popular 4) What pages have a High Bounce Rate 5) What pages have the Highest Exit Rate.
Basically this will tell you 1) how easy your site was found 2)Where the interest is coming from 3)What they like 4) What they Don Like 5) Where they loose interest in your business.
These are all key indicators to show how effective your use of the internet is and where changes have top be made.
The choice is yours. Do the analysis yourself or use a company you can trust not to manipulate the stats to make your site appear good.